Nicole Fan is a multidisciplinary designer based in Los Angeles, CA. She is currently a Project Designer a part of the Experiential Design team at RIOS.

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Fresh Peaches Co.

2021


ServicesBrand & Visual Identity System
Collateral Design
Packaging Design

ClientFresh Peaches Co.

Fresh Peaches is a plant based gel that turns toilet paper into a wet wipe for your bum. Whereas traditional wet wipes are composed of synthetic fibers, making them slow to break down and amounting to 30% of total mass in landfills, Fresh Peaches is a sustainable alternative that is both biodegradable and safe for plumbing.

The founder needed a logo and visual identity to communicate this mission of the brand: provide people with a fresh clean anywhere they are, while also being safe for the environment.

The brand system combines a modern and soft typeface with a bold color palette to capture the essence of the product - fresh, clean, and comfortable. To help lighten the mood on a topic that might be considered ‘private matters’, a cheeky little peach character was created as an approachable face for the brand, helping animate their core values into entertaining vignettes.





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