Nicole Fan is a multidisciplinary designer based in Los Angeles, CA. She is currently a Project Designer a part of the Experiential Design team at RIOS.
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Lakeside Retreat2022 - 2024
ServicesBrand & Visual Identity System
Experience & Placemaking
Signage & Wayfinding
Illustration
Print Design
Curation & Procurement
ClientPrivate
CollaboratorsJessica Kao, Misato Hamazaki
Situated on a 13-acre lakeside property, Lakeside Retreat is a multi-generational family getaway defined by the spirit of play, exploration, and wonder. The site hosts a variety of amenities, including a sports court, movie theater, arcade, saloon, adventure-play ropes course, and swimming hole.
Our team was handed the existing brand identity, which consisted of a logo, a few icons, and a singular brand color. Knowing that our client wanted the brand to live throughout the site and within different contexts, we expanded the brand language - diversifying the color palette, introducing secondary typefaces at select areas, and reimagining the characters as more than just one dimensional icons.
The result is a brand experience that is not only visual, but also spatial - establishing a system that can grow alongside the client, their family, and the property.
The BrandTo create a holistic and interactive experience, our team evolved the preliminary brand identity and extended it into a variety of touch-points throughout the property for visitors to discover.
Guide Maps
To welcome visitors and craft the narrative of the site, guide maps were created - one for kids, one for adults. The prints encourage exploration, featuring interactive games and site fun facts inspired by local history (and a little mix of invented lore).
The Saloon
Paying homage to the region’s historic western bars, the Saloon is brought to life with a comprehensive array of customized items, from glassware to cocktail menus - and a neon tapping boot.
Feature: The CoastersA set of coasters reimagine the brand’s icons into traditional playing cards - a Joker Bear juggling fish, a honeycomb-suit Queen Bee, and a Lucky 7 card with seven horseshoes. The front and back of the coasters are unified - tied together by the same lasso that spells out the property’s name.
The Arcade
Across the Saloon, the 80's-inspired 'Bearcade' invites both kids and the young at heart to play. Curated memorabilia, customized game machines, and a vintage truck-turned-photobooth enrich the narrative of the space, with playful details tucked throughout.