Nicole Fan is a multidisciplinary designer based in Los Angeles, CA. She is currently a Project Designer a part of the Experiential Design team at RIOS.

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Yoboseyo! Superette

2022


ServicesBrand & Visual Identity System
Collateral Design
Signage

ClientYoboseyo! Superette
Yoboseyo! Superette is a speciality marketplace offering a curated selection of lifestyle products, small-batch pantry goods, and grab-and-go snacks. It’s known for its focus on supporting local makers and Asian American brands.

The phrase “Yoboseyo!” is a Korean expression typically used to grab someone’s attention. The Superette’s logo, inspired by the owners’ spirited daughter, was designed to carry the same charisma - telling visitors to “Look here!”.

A cheerful color palette (inspired by a few beloved childhood snacks) combined with a bold and simple typeface capture the brand’s voice - loudly confident, subtly nostalgic, and charmingly child-like.

The Korean characters of the logo are playfully arranged to be reused as patterns, while our ‘YBSY!’ girl champions the brand, giving it its final touch of personality.






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